strategy@theascend.net

Planet Lodges brand marketing rollout

Client
Planet Lodges
Design
Internal
Expertise
Hospitality Brand Marketing, Rollout
Year
2023
Planet Lodges brand marketing rollout case study visual
Brand marketing execution across two properties, bringing the rebrand into everyday guest and trade touchpoints.

Context

This phase followed the earlier Planet Lodges rebrand. The identity existed, but execution across touchpoints was uneven. Guest-facing materials and in-house documents carried mixed layouts, dated presentation, and inconsistent use of the brand. The work focused on making the rebrand visible in real operational and guest-facing materials.

Scope: hospitality collateral; brand rollout; photography direction; signage direction; template standards.

Challenge

  • Apply the rebrand consistently across guest-facing and operational touchpoints.
  • Replace dated collateral with a standard closer to premium hospitality expectations.
  • Align two properties under one system while protecting their practical day-to-day needs.
  • Turn the rebrand into materials the team could actually use, not just a visual document.

Approach

  • Set execution standards, then applied them across the highest-impact guest and trade touchpoints first.
  • Rebuilt client-facing and in-house documents to align layout, tone, hierarchy, and brand application.
  • Directed photography and experience materials so the lodges had a clearer guest-facing story.
  • Brought signage, templates, menus, social assets, and internal documents closer to one visual standard.

Visuals

Guest-facing collateral rebuilt to reflect the rebrand in real guest moments. Clear hierarchy, refined layout, and consistent brand cues across menus, experiences, and print placements.
Visuals: Coffee menu; Activities booklet; A4 advertisement; Spa menu.

Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual

We had just renovated our properties and needed to market them properly. They came up with a clear theme that tied it all together and actually drove bookings. For the first time, we have a standard guest experience across all our lodges.

General Manager
Planet Lodges, Arusha

Operational documents standardised so the brand reads consistently behind the scenes, not only at the front desk. Vehicle branding extended the same standard into physical touchpoints beyond the property.
Visuals: Internal documents set; Car branding.

Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual

Brand presentation carried into social and credibility assets, using the renovation story and guest proof in a single visual language. Awards and reviews were treated as part of the brand system, not add-ons.
Visuals: Renovation social content; TripAdvisor award graphics; Guest reviews in the new brand style.

Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual
Planet Lodges brand marketing rollout case study visual

Outcome

  • Guest and operational materials carried a more consistent brand standard.
  • Collateral, menus, signage, templates, and social assets were brought closer to the rebrand.
  • Photography and experience materials gave the lodges a clearer guest-facing story.
  • The team had cleaner files and repeatable layout logic for future rollout work.

Email me if your lodge or hotel brand needs stronger rollout across real touchpoints: strategy@theascend.net.