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Planet Lodges

Putting the new Planet Lodges brand on every menu, booklet, sign and document.

Client

Planet Lodges

Sector

Hospitality

Year

2023

Scope

Hospitality collateral, brand rollout, photography direction, signage and templates

Planet Lodges logo in white over a sunlit lounge with armchairs and a red patterned rug

This phase followed the Planet Lodges rebrand. The new identity existed, but guest materials and office documents still carried mixed layouts, dated presentation and uneven use of the brand.

The challenge

  • Apply the rebrand consistently across guest-facing and office touchpoints.
  • Replace dated collateral with a standard closer to premium hospitality.
  • Bring two lodges under a single system while keeping their day-to-day needs.
  • Turn the rebrand into materials the team would use every day.

My approach

  • Set the standards, then applied them first where guests and trade partners look most.
  • Rebuilt guest and office documents so layout, tone, hierarchy and brand use agree.
  • Directed new photography and experience materials to tell a clearer guest story.
  • Brought signage, templates, menus, social posts and internal documents to the same standard.

Menus and booklets

Guest materials rebuilt to show the rebrand where guests meet it, with clear hierarchy, refined layouts and consistent brand cues.

  • The coffee menu and the spa menu.
  • The activities booklet.
  • An A4 advertisement.
Planet Lodges black coffee menu and a Felt at Home card with a Tripadvisor QR code
Planet Lodges Activities booklet spreads with a lion cover and the Ilkiding'a cultural program
Planet Lodges Tranquility with Excellent Service flyer with an aerial pool and interior photos
Planet Lodges Revitalize Relaxation spa menu listing massages, scrubs and nail treatments

Behind the front desk

Office documents standardised so the brand reads the same behind the scenes, with the lodge car carrying it beyond the property.

  • A set of internal documents in the new style.
  • Vehicle branding for the lodge car.
Planet Lodges brand guidelines, laundry list, card payment form and dinner menus on beige
White SUV branded with the Planet Lodges logo and a green lower stripe
Planet Lodges posts with a restaurant, a Shoulder Season offer over a pool, and a lounge

Social pages and reviews

The renovation story and guest proof in a single visual language, with awards and reviews treated as part of the brand.

  • Renovation posts for social media.
  • TripAdvisor award graphics.
  • Guest reviews in the new brand style.
Planet Lodges Tripadvisor Travelers' Choice posts with a bedroom, dining tables and a cottage
Planet Lodges testimonial post with a five-star review, Perfect Spot in Arusha, over a garden path
Planet Lodges testimonial post, a five-star Mini World of Happiness review over a bedroom

The result

The rebrand became part of the lodges’ everyday materials.

  • A consistent standardGuest and office materials carry the same brand standard across both lodges.
  • Everything closer to the rebrandCollateral, menus, signage, templates and social posts were brought in line with the new brand.
  • A clearer guest storyNew photography and experience materials gave the lodges a clearer story for guests.
  • Files to reuseThe team has clean files and repeatable layouts for future rollout work.
Planet Lodges Activities booklets with lion covers, one open on a man in red robes

“We had just renovated our properties and needed to market them properly. They came up with a clear theme that tied it all together and actually drove bookings. For the first time, we have a standard guest experience across all our lodges.”

General Manager, Planet Lodges, Arusha

Planning something like Planet Lodges?

Email me if your lodge or hotel needs its brand carried into every menu, sign and document. I reply by email or WhatsApp.

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Rivertrees Country Inn logo over a sunlit lawn and tall trees framed by leaves

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Rivertrees events and seasonal ads

Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.

WhatsApp me your project

Prefer a form? Send your project here.