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Love Boo

A four-week relaunch plan and a clean asset library for a UK family-care brand.

Client

Love Boo UK

Sector

Lifestyle

Year

2025

Scope

Asset library, version control, campaign roadmap, content direction and quality control

Two children's faces framed by leaves, with the Love Boo script logo in white

Love Boo is a UK family-care brand making natural skincare and haircare for mums, babies and families. After a busy stretch of branding and marketing, its campaign files were scattered and the relaunch needed a clear weekly plan.

The challenge

  • Files were hard to find, trust and reuse, which slowed everyday campaign work.
  • The relaunch had to rebuild the brand’s presence without sounding forced or sales-led.
  • Themes, channels, offers, testing and reporting needed a single plan the team could follow.
  • The tone had to stay warm and parent-first while still showing the products.

My approach

  • Rebuilt the asset library with a folder structure, naming rules and version logic.
  • Planned four relaunch weeks: re-introduction, care routines, community and continuation.
  • Matched each week to its themes, channels, calls to action and reporting checks.
  • Checked the live posts during the rollout to see that the plan was being used.

The library

A folder structure and naming rules that turned scattered campaign files into a library the team can keep in order and reuse.

  • Every campaign asset has a set folder.
  • Naming rules show which version is the latest.
  • Final files have a fixed place, so nobody posts an old draft.
Tablet showing the Love Boo System Structure spreadsheet with colour-coded parent folders

The plan

The campaign plan, set out as slides so the marketing team could review it and roll it out without rework. Its aim was to give every week a clear job.

  • A week-by-week structure for the relaunch.
  • The channel for each message: social, email or the website.
  • Calls to action, tests and the numbers to check each week.
Love Boo 4-Week Campaign Launch plan pages with week-by-week, offers and A/B test sections

The four weeks

Each week had its own aim, so the relaunch built trust before it asked families to buy.

Love Boo Instagram post reading This Is Love Boo over a wildflower garden path

Week 1

Hello Love Boo

Re-introduce the brand story and its “by mums, for mums” warmth, before any product push.

Love Boo Instagram post of massage oil and perineal oil bottles with yellow flowers

Week 2

The Joy of Care

Bring the hero products back through everyday care routines, with clear safety and ingredient reassurance.

Love Boo Instagram post of a sleeping newborn in a knitted outfit on a blanket

Week 3

Share the Love

Move from brand-led posts to real family moments that invite comments, tags and saves.

Love Boo Instagram post reading Build Your Own Bundle, bottles on a wooden bath tray

Week 4

Thank You and Continue the Care

Close with thanks, then roll into bundles and gifting that help families carry on.

Love Boo Instagram post of an older couple on a sofa with a toddler
Love Boo Instagram post of a woman in a robe beside a bath with products
Love Boo Instagram reel titled Moment of Calm, an oil bottle among roses and lavender
Love Boo Instagram reel of a pregnant woman in a pink robe, hands on her bump
Love Boo Instagram post of a toddler touching Cotton Soft lotion in an adult's palm
Love Boo Instagram post of a child with wet hair at bath time, seen from behind
Love Boo Instagram carousel slide reading there was a tiny little, over a botanical pattern
Love Boo Instagram post styled as a phone notification offering a gift, above product bottles
Love Boo Instagram Christmas Gift Guide with eight numbered products around holly sprigs
Love Boo Instagram post of a three-bottle bundle on a wooden bath tray

The result

The relaunch became easier to run, because the plan and the file system gave the team a single place to work from.

  • A library for daily useThe asset library was reset for everyday campaign work, so files are quick to find and trust.
  • A plan for every channelThe four-week plan covered social, email and the website.
  • Posts that stayed on planIn the weeks I checked, the content followed the plan’s themes and categories.
  • A structure to reuseBundles, the brand story and routine-led posts now have a clear format for later campaigns.
Two children's faces behind soft-focus white flowers, with the Love Boo script logo

“Our brand assets were everywhere, which was completely stalling our relaunch. They stepped in, managed the entire library, and then developed for us a clear four-week marketing plan. We knew exactly what to post and when, which made the whole relaunch actually happen.”

Marketing Manager, LoveBoo

Planning something like Love Boo?

Send me a brief if your relaunch needs cleaner campaign direction and asset control. I reply by email or WhatsApp.

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Seissense UGC creative direction system

Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.

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