Nomad, an award-winning safari company, is known for small, high-quality camps and a clear purpose to use its safaris to create life-enhancing opportunities wherever possible. Many of its camps are consistently rated at the top end and have earned major recognition, including World Travel Awards wins for Greystoke, Lamai, and Kuro.
The corporate workspace needed to feel like an extension of that world: intimate, considered, and premium without being loud. The work replaced scattered imagery with a clear system of more than 75 canvases across 13 themed spaces. Each piece paired a photograph with a headline and caption to carry a specific Nomad message. The result was a brand that feels coherent from the corridor entry to the boardroom.
Scope: Creative Briefing & Intent; Agency & Vendor Coordination; Sign-off & Feedback Control; Production & Installation Direction; Stakeholder Reporting & Handover.
— Translate the Nomad brand into a physical office experience, across corridors, offices, and the boardroom
— Build a clear theme for each space, tied to specific camps and experiences
— Integrate the Life Enhanced pillars: Lifelong Learning and Growth, Health and Well-being, Conservation and Environment
— Align with Fathom and protect production quality through to installation
— Deliver a complete and presentable handover pack
— Mapped each space and defined the story it needed to carry. First impressions, team identity, and leadership context.
— Developed themes per office based on specific camps and experiences, so the styling had meaning.
— Curated and refined imagery for consistency in colour, tone, and narrative across all spaces.
— Turned the concept into clear direction for Fathom, then managed reviews until it landed.
— Checked production outputs to protect scale, sharpness, and finish.
— Directed installation and placement so the office reads as one visual journey.
Upon entering the office, you’re greeted by the welcoming smile of Nomad extraordinaire Rowland. This sets the tone for our philosophy that “Talent is everywhere. Opportunity isn’t.” highlighting our mission to leverage our award-winning safaris to create life-enhancing opportunities. The corridors give a clear overview of Nomad, including values and social impact pillars.
Visuals: Mission, logo explainer, values, Life Enhanced pillars (Lifelong Learning and Growth, Health and Well-being, Conservation and Environment), plus employees’ rights and HIV/AIDS policy.
Showcasing stylish camp life on the edge of the Ngorongoro Crater
Visuals: Room and mess interiors and exteriors, new deck, décor, the Maasai dance, bonnet breakfast, and wildlife.
Reflecting the serene beauty and adventure of the Mahale Mountains.
Visuals: Camp and Mahale mountains aerials, room exteriors by night, dining, and wildlife.
A unique blend of starry nights and bush adventures.
Visuals: Star beds, dining with a backdrop of baobabs, and bush walk with wildlife.
Visuals: A comprehensive display covering all camps by regions: Northern, Western, Southern, and the Expeditionary Walking Camp, paired with the wildlife found in each area.
A raw and intimate connection with the wild landscapes of Katavi.
Visuals: Camp exteriors and interiors, Katavi NP landscape, fly camping, and wildlife.
A serene experience where ellies roam freely, offering a front-row seat to Tarangire’s vibrant wildlife.
Visuals: Room and mess exteriors during the day/night, sundowning under the baobab at Tarangire NP, and wildlife.
Capturing the essence of safari life with close wildlife encounters.
Visuals: Camp room interiors and exteriors, guiding, and wildlife.
Capturing our most adventurous offerings.
Visuals: Camp exteriors, afternoons in the camps, bush walks & lunch in the wild, campfires, and wildlife.
Serengeti’s rugged charm offering a peaceful retreat with stunning views and wildlife.
Visuals: Camp exteriors, room interiors, dining, and wildlife.
— 75+ canvases delivered and installed across 13 themed spaces
— A clear office journey that communicates camps, experiences, and brand values without explanation
— Life Enhanced pillars embedded into the physical environment, not left as internal text
— Stronger internal brand pride and clearer visitor experience, from corridor entry to boardroom context
— A finished handover pack that is structured and presentable.