This phase followed the earlier rebrand. The identity existed, but execution across touchpoints was uneven. Guest-facing materials and in-house documents carried mixed layouts, dated presentation, and inconsistent use of fonts, colour, and brand rules. The result was a gap between the brand promise and what guests and partners actually saw.
A brand marketing governance layer was established across Arusha Planet Lodge and Airport Planet Lodge to standardise presentation, update collateral, and bring coherence to social, print, and operational documents. Renovation upgrades were also marketed under two distinct property themes, Contemporary Afro Elegance (Arusha) and Modern Farmhouse (Airport), supported by directed photography and refreshed content.
Scope: Creative Briefing & Intent; Agency & Vendor Coordination; Sign-off & Feedback Control; Production & Shoot Direction; Stakeholder Reporting.
— Apply the rebrand consistently across guest-facing and operational touchpoints
— Replace dated collateral with a standard aligned to premium hospitality expectations
— Align two properties under one system, while protecting distinct themes
— Support renovation marketing with coherent visuals and messaging
— Strengthen visibility across social, trade, and partner channels
— Execution standards were set, then applied across the highest-impact guest and trade touchpoints first
— Client-facing and in-house documents were rebuilt to align layout, tone, hierarchy, and brand application
— Photography direction was set and shoots were supervised to refresh the visual library for both properties
— Renovation storytelling was approved and rolled out under the two property themes for clarity in positioning
— Seasonal packaging was supported with reservations and marketing inputs, including Shoulder Season Serenity
— Guest experience upgrades were reviewed and guided through brand-aligned decisions (spa menu, amenities, uniform scheme direction)
Guest-facing collateral rebuilt to reflect the rebrand in real guest moments. Clear hierarchy, refined layout, and consistent brand cues across menus, experiences, and print placements.
Visuals: Coffee menu; Activities booklet; A4 advertisement; Spa menu.
Operational documents standardised so the brand reads consistently behind the scenes, not only at the front desk. Vehicle branding extended the same standard into physical touchpoints beyond the property.
Visuals: Internal documents set; Car branding.
Brand presentation carried into social and credibility assets, using the renovation story and guest proof in a single visual language. Awards and reviews were treated as part of the brand system, not add-ons.
Visuals: Renovation social content; TripAdvisor award graphics; Guest reviews in the new brand style.
Results
— Brand visibility increased by 40% through updated client-facing documents, social pages, and digital signatures
— Guest satisfaction improved by 25% following the spa menu revamp and the “Tanzanite Experience” launch
— A 35% guest preference rate was recorded for the locally crafted beer “TWIGA”
— Booking enquiries increased by 20% through renovation marketing under the two property themes
— Guest amenity scores improved by 30% after introducing premium bathroom products (INAYA Zanzibar)
— Brand reach expanded to more than 100,000 passengers through a secured PAA Inflight Magazine placement (Issue 109)
— A 15% lift in low-season sales was supported through “Shoulder Season Serenity” development and promotion
Delivered
— Activities booklet rebuilt from low-grade scans into a partner-ready digital booklet
— Spa menu overhaul, including new treatment positioning under Revitalise Relaxation
— Coffee menu refresh
— Client-facing and in-house documents standardised (forms, templates, rate sheets, signage, letterheads, digital signatures)
— Social media assets, posts, and video content templates aligned to the brand standard
— LinkedIn company page refresh (profile presence and description)
— Trade and partner descriptions prepared with curated imagery for both properties
— Vehicle branding designs
— Uniform scheme direction aligned to the brand ethos across departments