Post-Covid, Rivertrees needed a stronger guest-facing presence through experiences, not noise. Recurring events and seasonal moments were already part of the business rhythm, but the advertising templates were inconsistent and dated, and did not reflect the property experience.
This work rebuilt the full event and seasonal ads system into a coherent Rivertrees standard. Warm, prestigious comfort with subtle style. Lush greenery. Food and gathering. A lodge that feels active and welcoming, without looking promotional or cheap. The system was designed to work across formats, from in-property posters to digital ads shared through community and partner channels.
Scope: Campaign & Launch Roadmap Planning; Content Direction & Quality Assurance; UGC & Creator Direction Packs; Email & Newsletter Strategy; Partner & Sales Material Oversight.
— Replace inconsistent event templates with a single brand standard
— Keep recurring events recognisable and repeatable, without visual fatigue
— Build multi-format ads for each event. A3, A4, DL leaflets, and digital variants
— Bring seasonal moments under the same brand language, including menu and table collateral when needed
— Support low-season visibility with clear ‘Escape’ offers that still felt like Rivertrees
— Align inputs from operations and guest experience teams while keeping final output consistent
— Set a single advertising standard for typography, colour use, layout hierarchy, and image direction
— Rebuilt recurring event ads into a consistent template family (print and digital variants per event)
— Maintained the strongest guest-facing cues. Property greenery, food, gathering moments, and atmosphere
— Developed seasonal campaign sets with supporting collateral where required (menus, A5 table cards, poster suite)
— Introduced a distinct seasonal palette where appropriate, including the Burgundy and Olive Valentine’s theme drawn from the property environment
— Produced a venues booklet for group and corporate use, positioning spaces clearly by setting, capacity, and use case
— Rolled low-season ‘Escape’ offers into a coherent set of digital ads designed for distribution and partner sharing
— Managed approvals with leadership and operational teams to keep every output brand-correct and ready to deploy
Recurring event advertising rebuilt into one consistent system, with print and digital variants designed for repeat use.
Visuals: Nyama Choma; Movie Night; Quiz Night; Saturday Market; Pub Night; Salad Bar. A3 and A4 posters; DL leaflets; digital ads for group sharing.
Seasonal and partnership collateral brought under the same standard, including event-specific collateral and venue selling for groups and corporate bookings.
Visuals: BEEFRIENDLY collaboration flyer; Easter assets; Valentine’s set (including menu and table cards); Venues booklet for MICE and group enquiries.
Low-season ‘Escape’ offers presented as a cohesive campaign set, designed to drive enquiries during quieter months without discount-led visuals.
Visuals: Low Season Escape; Guided Walks offer; Easter Escape; Eid Escape. Digital ad set.
— A consistent Rivertrees advertising standard applied across recurring events, seasonal moments, and low-season offers
— Multi-format assets delivered per campaign for real rollout. A3, A4, DL leaflets, and digital variants
— Stronger continuity between property experience and marketing presentation, reducing visual drift across channels
— A venues booklet added a sellable MICE and group layer for low-season corporate demand