strategy@theascend.net

Rivertrees events and seasonal campaign direction

Client
Rivertrees Country Inn
Design
Internal & External
Expertise
Events, Seasonal Campaign Direction
Year
2023
Rivertrees events and seasonal campaign case study visual
Marketing oversight across social presence, seasonal ‘Escape’ offers, recurring events, and trade email promotion.

Context

After Covid restrictions eased, Rivertrees needed a stronger guest-facing presence through experiences, not noise. Recurring events and seasonal moments were already part of the business rhythm, but the advertising templates were inconsistent. The work brought those offers into a clearer visual and messaging system.

Scope: event advertising; seasonal campaign direction; print collateral; digital variants; partner materials.

Challenge

  • Replace inconsistent event templates with a single brand standard.
  • Keep recurring events recognisable and repeatable without visual fatigue.
  • Build multi-format ads for each event across A3, A4, DL leaflets, and digital variants.
  • Make seasonal and low-season offers feel considered, not discount-led.

Approach

  • Set one advertising standard for typography, colour use, layout hierarchy, and image direction.
  • Rebuilt recurring event ads into a consistent template family for print and digital use.
  • Kept strong Rivertrees cues across seasonal moments, collaborations, and low-season offers.
  • Prepared assets in practical sizes so the team could use them across property, partner, and digital placements.

Visuals I

Recurring event advertising rebuilt into one consistent system, with print and digital variants designed for repeat use.

Visuals: Nyama Choma; Movie Night; Quiz Night; Saturday Market; Pub Night; Salad Bar. A3 and A4 posters; DL leaflets; digital ads for group sharing.

Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual

For years, the brand lacked a clear way of articulating itself. This innovation was essential. It blended the brand with our unique selling points and set a consistent standard for how Rivertrees shows up. Delivery was professional, and the foundation created is still used today.

Managing Director
Rivertrees

Visuals II

Seasonal and partnership collateral brought under the same standard, including event-specific collateral and venue selling for groups and corporate bookings.

Visuals: BEEFRIENDLY collaboration flyer; Easter assets; Valentine’s set (including menu and table cards); Venues booklet for MICE and group enquiries.

Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual
Rivertrees events and seasonal campaign case study visual

Visuals III

Low-season ‘Escape’ offers presented as a cohesive campaign set, designed to drive enquiries during quieter months without discount-led visuals.

Visuals: Low Season Escape; Guided Walks offer; Easter Escape; Eid Escape. Digital ad set.

Rivertrees events and seasonal campaign case study visual

Outcome

  • A consistent Rivertrees advertising standard applied across recurring events, seasonal moments, and low-season offers.
  • Multi-format assets delivered per campaign for real rollout.
  • Guest-facing offers became easier to recognise, compare, and share.
  • The venue had a cleaner system for promoting experiences without rebuilding the look every time.

Email me if your venue needs event or seasonal campaign direction before the next rollout: strategy@theascend.net.