This is my art direction and creative project management portfolio. Today I design bespoke websites.
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Rivertrees

A single look for every event poster, seasonal offer and low-season escape.

Client

Rivertrees Country Inn

Sector

Hospitality

Year

2023

Scope

Event advertising, seasonal campaigns, print collateral, digital versions and partner materials

Rivertrees Country Inn logo over a sunlit lawn and tall trees framed by leaves

After Covid restrictions eased, Rivertrees wanted guests back through experiences. Its weekly events and seasonal moments were already running, but the adverts for them all looked different.

The challenge

  • Replace inconsistent event templates with a single brand standard.
  • Keep weekly events recognisable, week after week, without them growing tired.
  • Produce every event advert in A3, A4, DL leaflet and digital sizes.
  • Make seasonal and low-season offers feel inviting instead of discount-led.

My approach

  • Set the advertising standard: type, colour, layout hierarchy and image style.
  • Rebuilt the weekly event adverts as a family of templates for print and digital.
  • Carried the Rivertrees look into seasonal moments, collaborations and low-season offers.
  • Prepared every asset in the sizes the team needed on property, with partners and online.

Weekly events

The weekly events rebuilt as a single system, with print and digital versions made for repeat use.

  • Nyama Choma, Movie Night, Quiz Night, Saturday Market, Pub Night and Salad Bar.
  • A3 and A4 posters and DL leaflets.
  • Digital adverts for sharing in guest groups.
Rivertrees Nyama Choma poster of meat grilling over flames, Saturday 6th May
Rivertrees Movie Night poster for 12 Angry Men showing the film's cast
Rivertrees Quiz Night poster with a lit marquee question mark on a dark background
Rivertrees Saturday Market poster over rolled knitted blankets, local crafts and organic food
Rivertrees Pub Night poster of beer pouring from a tap, 50 percent off drinks
Rivertrees Salad Bar poster with salads and tartlets, Thursday to Sunday lunchtime
Rivertrees event flyers for Pub Night, Quiz Night, Movie Night and more laid out on green

Seasons and partners

Seasonal and partner materials under the same standard, including the venues booklet for group and corporate bookings.

  • The BEEFRIENDLY collaboration flyer.
  • Easter assets and the Valentine’s set, with menus and table cards.
  • A venues booklet for conference and group enquiries.
Rivertrees illustrated property map with a legend, bee drawings and a Bee Friendly QR trail
Rivertrees Easter Weekend poster with a plated dish, feasts and kids activities, April 2023
Rivertrees Valentine's Day poster and dinner menu decorated with deep red roses
Rivertrees Venues brochure cover and spreads for the Farm House, Gardens and River House

Low season

The low-season Escape offers as a single campaign, made to bring in enquiries during the quieter months.

  • Low Season Escape and Guided Walks.
  • Easter Escape and Eid Escape.
  • A digital advert set for each offer.
Four Rivertrees offer posters for a Guided Walk, Low Season, Easter and Eid Escapes

The result

The advertising now looks like it comes from a single venue.

  • A single advertising standardWeekly events, seasonal moments and low-season offers share the same Rivertrees look.
  • Every size for every campaignEach campaign came with its posters, leaflets and digital adverts, ready to roll out.
  • Offers guests recogniseGuests can recognise, compare and share the offers more easily.
  • A look that lastsThe venue can promote new experiences without rebuilding the look every time.
Rivertrees event flyers for Quiz Night, Nyama Choma, Movie Night and Saturday Market

“For years, the brand lacked a clear way of articulating itself. This innovation was essential. It blended the brand with our unique selling points and set a consistent standard for how Rivertrees shows up. Delivery was professional, and the foundation created is still used today.”

Managing Director, Rivertrees

Planning something like Rivertrees?

Email me if your venue needs event or seasonal campaign direction before the next rollout. I reply by email or WhatsApp.

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Planet Lodges logo in white over a sunlit lounge with armchairs and a red patterned rug

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Rivertrees Country Inn logo over a festive garland of gold bells and baubles under thatch

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Rivertrees festive season campaign

Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.

WhatsApp me your project

Prefer a form? Send your project here.