Rivertrees festive season campaign direction

Client

Rivertrees Country Inn

Photography

Sky Studios

Expertise

Festive Campaign Direction, Photoshoot Oversight

Year

2022

Context

Rivertrees’ 2022 festive season needed to feel unmistakably Rivertrees. Rustic charm with a refined finish, and a guest experience that read as intentional across every touchpoint. The Emerald Green theme, accented with copper, cream, and burgundy, gave the season one recognisable visual thread.

Scope: campaign direction; vendor coordination; print production; photoshoot direction; on-site execution oversight.

Challenge

Create one festive theme that worked across marketing, menus, print, decor, and photography.
Communicate four distinct moments without visual drift: Festive Summary, Christmas Eve, Christmas and Boxing Day, and New Year’s Eve.
Keep the campaign warm and elegant without making it feel generic.
Direct the photoshoot so the final images matched the campaign rather than simply documenting decor.

Approach

Established the Emerald Green theme and applied it across all festive outputs.
Built a four-part campaign suite for the key festive moments.
Created print and digital collateral with consistent typography, colour, layout, and image use.
Directed the photoshoot and on-site details so the visual story matched the campaign promise.

Visuals I

Festive season marketing rebuilt as a consistent campaign system, designed to work across digital circulation and on-property print placements.

Visuals: Festive Summary, Christmas Eve, Christmas and Boxing Day, New Year’s Eve ads; digital post and story versions; A3 and A4 poster suite; A6 table flyers; four-page dinner menus and menu displays.

These revamps and promotions lifted restaurant revenue noticeably at a time when many businesses were still recovering. The materials spoke for themselves. They captured the Rivertrees feel in a way people often overlooked, and they helped the property stay top of mind in town.

General Manager

Rivertrees

Visuals II

The Emerald Green theme brought to life and documented through a directed photoshoot, showing how the concept translated into a guest-facing festive environment across the property.

Visuals: Restaurant entrance and feature moments; mini bridge decor; table settings and centrepieces; in-house crafted reindeers and Christmas trees; communal dining setup; live band staging; decor across restaurant, bistro, terrace, reception, farmhouse, and key public areas.

Outcome

A cohesive festive season identity carried across marketing collateral, on-property experience, and photography.
Four campaign ads delivered and circulated with matching print and digital variants.
Print production, decor direction, and shoot planning were aligned under one visual story.
The campaign felt like a complete guest-facing season, not separate pieces made at different times.

Email me if your hospitality campaign needs one clear story before production starts: strategy@theascend.net.

strategy@theascend.net