Rivertrees festive season campaign direction
Rivertrees Country Inn
Sky Studios
Festive Campaign Direction, Photoshoot Oversight
2022
Context
Rivertrees’ 2022 festive season needed to feel unmistakably Rivertrees. Rustic charm with a refined finish, and a guest experience that read as intentional across every touchpoint. The Emerald Green theme, accented with copper, cream, and burgundy, gave the season one recognisable visual thread.
Scope: campaign direction; vendor coordination; print production; photoshoot direction; on-site execution oversight.
Challenge
- Create one festive theme that worked across marketing, menus, print, decor, and photography.
- Communicate four distinct moments without visual drift: Festive Summary, Christmas Eve, Christmas and Boxing Day, and New Year’s Eve.
- Keep the campaign warm and elegant without making it feel generic.
- Direct the photoshoot so the final images matched the campaign rather than simply documenting decor.
Approach
- Established the Emerald Green theme and applied it across all festive outputs.
- Built a four-part campaign suite for the key festive moments.
- Created print and digital collateral with consistent typography, colour, layout, and image use.
- Directed the photoshoot and on-site details so the visual story matched the campaign promise.
Visuals I
Festive season marketing rebuilt as a consistent campaign system, designed to work across digital circulation and on-property print placements.
Visuals: Festive Summary, Christmas Eve, Christmas and Boxing Day, New Year’s Eve ads; digital post and story versions; A3 and A4 poster suite; A6 table flyers; four-page dinner menus and menu displays.
Visuals II
The Emerald Green theme brought to life and documented through a directed photoshoot, showing how the concept translated into a guest-facing festive environment across the property.
Visuals: Restaurant entrance and feature moments; mini bridge decor; table settings and centrepieces; in-house crafted reindeers and Christmas trees; communal dining setup; live band staging; decor across restaurant, bistro, terrace, reception, farmhouse, and key public areas.
Outcome
- A cohesive festive season identity carried across marketing collateral, on-property experience, and photography.
- Four campaign ads delivered and circulated with matching print and digital variants.
- Print production, decor direction, and shoot planning were aligned under one visual story.
- The campaign felt like a complete guest-facing season, not separate pieces made at different times.
Email me if your hospitality campaign needs one clear story before production starts: st******@*******nd.net.