This is my portfolio of art direction and the projects I creatively managed.
I have worked on the creative side of safari camps, lodges, a hotel, a tour operator, a school and lifestyle brands. I write the briefs, choose and direct the designers and photographers, run the reviews and hand over brands that teams use every day.
Looking for a website? My web design work is now at alansuccess.com.
Earlier roles and independent projects across hospitality, tourism, education, publishing and brand delivery.
2025
Hospitality
2025
Lifestyle
2025
Lifestyle
2024
Tourism
2023
Hospitality
2023
Hospitality
2022
Hospitality
2022
Hospitality
2022
Hospitality
2021
Tourism
2019
Education
2015 to 2023
Publishing
I set the look before anything is made: the references, the colours, the type and how the photographs should feel. For the Rivertrees festive season I set the Emerald Green theme and directed the shoot with Sky Studios.
I turn the owners’ ideas into a single brief, choose the studio and run every review until sign-off. For Lairs Camps that meant the brief for Yöy Agency and a handover built for the camps still to come.
New logos and brand systems for Planet Lodges, ADINA Lodges, Good Earth Tours and the British School of Zanzibar, each with a guide and files the team uses every day.
A new brand has to reach every menu, sign, booklet and document. At Planet Lodges I rebuilt the guest and office materials across both lodges and directed new photography.
Weekly events, seasonal offers and low-season escapes, each in print and digital sizes. At Rivertrees I gave every poster, leaflet and ad the same look.
“With a project like Lairs Camps, it would have been easy for the brand to lose clarity. He kept the direction steady from the start, and the feedback was always clear. That made the process smoother and helped the team do better work without endless back and forth.”
Founder/Designer, Yöy Agency
“He has led our projects for four years now, and that kind of consistency is rare. He keeps different agencies and moving parts aligned without lowering the standard, and I do not have to stay in every detail for the work to keep moving.”
Partner & Marketing Director, Lairs Camps
“We had lots of ideas, but they were scattered and hard to use. He turned them into a system we could actually work with. The hooks became clearer, filming felt easier, and putting a reel together stopped feeling messy.”
Marketing Manager, Seissense UK
“Our brand assets were everywhere, and it was slowing the relaunch down. He reorganised the library and gave us a clear four-week plan, so we knew what to post, when to post it, and how the relaunch should roll out.”
Marketing Manager, LoveBoo
“He has a strong eye for presentation and knows how to handle creative work properly. As a photographer, that matters. The process felt smoother, the feedback was clear, and the final output looked stronger because real care went into it.”
Contract Photographer & Filmmaker, Nomad Tanzania
Send me the idea or the brief, the deadline, where the work will appear and who is making it. I reply by email or WhatsApp.
For websites, go to alansuccess.com.
