This is my art direction and creative project management portfolio. Today I design bespoke websites.

Editorial

Brochures, booklets, reports and magazines, from hospitality and tourism to education.

Client

Several clients

Sector

Publishing

Year

2015 to 2023

Scope

Editorial strategy, narrative framing, copy direction, layout review and publication delivery

IRD Matters February 2019 magazine cover with soil-themed inside pages laid out on grey

When an organisation commissions a brochure, booklet, magazine or report, the real need is clearer communication. The work has to help a guest understand the offer, a donor see the impact, or a reader follow the story with ease.

The challenge

  • Present different subjects, from venues and travel to education and institutions, without losing clarity.
  • Turn dense information into publications people can follow easily.
  • Keep tone, hierarchy and layout consistent across long documents.
  • Make reports, brochures, booklets and magazines useful, beyond looking designed.

My approach

  • Defined the job of each piece: sell an experience, explain an offer, present an institution or improve a publication.
  • Structured the content around what the audience needs first, so the message reads clearly.
  • Directed tone, sequence and editorial hierarchy to support the reader’s decisions.
  • Reviewed or built the layouts for readability, visual storytelling and clear information.

Hospitality and tourism

Booklets and brochures that package experiences clearly, so guests and sponsors understand the offer and trust it.

  • Activities and venue packages for a lodge group and an inn.
  • Sponsorship and thank-you booklets for the Tanzania Tour Guide Awards.
  • An interview feature with the awards’ founder.

Education and impact

Publications that turn programmes, needs and outcomes into warmer, clearer stories for donors and the community.

  • Donor booklets on boarding, buses and teaching at St Jude’s.
  • The Ripple Effect report and the 2017 calendar.
  • IRD Matters, a magazine on soil and food security.

The result

Each publication did a clear job for its reader.

  • Offers people understandTourism and hospitality offers became clearer editorial assets that supported promotion and bookings.
  • Stories donors trustEducation and impact stories became structured publications that felt credible, persuasive and accessible.
  • A magazine that flowsThe magazine gained clearer sequencing and a stronger reading flow.
  • Documents that get usedReports, brochures, booklets and editorial pages became easier to read, review and use.
CFA Logistics Agency company profile cover with a container ship at port, beside inside pages

“Alan understood our communications work quickly and became a strong part of the team. He brought clear thinking, good design sense, and a steady way of working that helped us deliver stronger materials across the organisation.”

Communications Manager, The School of St Jude

“During a major rebrand, Alan took briefs and turned them into finished materials that went beyond what we first expected. He worked well across the team, used design and photography with care, and delivered strong assets for the new brand.”

Communications & Fundraising Officer, The School of St Jude

“He has a strong eye for design and knows how to turn a brand into a clear finished document. The final piece was one of the best I had seen. The layout was clean, and the infographic work made the statistics easier to understand.”

Supporter Relations Assistant, The School of St Jude

Planning a publication?

Email me if your report, brochure, profile or publication needs a senior editorial review. I reply by email or WhatsApp.

Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.