Brochures, booklets, reports and magazines, from hospitality and tourism to education.
Client
Several clients
Sector
Publishing
Year
2015 to 2023
Scope
Editorial strategy, narrative framing, copy direction, layout review and publication delivery

When an organisation commissions a brochure, booklet, magazine or report, the real need is clearer communication. The work has to help a guest understand the offer, a donor see the impact, or a reader follow the story with ease.
Booklets and brochures that package experiences clearly, so guests and sponsors understand the offer and trust it.
Publications that turn programmes, needs and outcomes into warmer, clearer stories for donors and the community.

February 2019
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Donor booklet
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Donor booklet
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Donor booklet
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Impact report
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2017
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The Adventures & Leisure Magazine, built for repeat readers, with a steady editorial flow and an identity that carries different stories.

October-November 2015
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January-February 2016
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March 2016
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May-June 2016
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August-September 2017
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December-January 2017
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Each publication did a clear job for its reader.

“Alan understood our communications work quickly and became a strong part of the team. He brought clear thinking, good design sense, and a steady way of working that helped us deliver stronger materials across the organisation.”
Communications Manager, The School of St Jude
“During a major rebrand, Alan took briefs and turned them into finished materials that went beyond what we first expected. He worked well across the team, used design and photography with care, and delivered strong assets for the new brand.”
Communications & Fundraising Officer, The School of St Jude
“He has a strong eye for design and knows how to turn a brand into a clear finished document. The final piece was one of the best I had seen. The layout was clean, and the infographic work made the statistics easier to understand.”
Supporter Relations Assistant, The School of St Jude
This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.
Quick answers
Bespoke website design is my main service today. I also take on:
A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.
Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.
I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.
For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.
I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.
You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.
Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.
Yes, including websites someone else built:
Send me the link and what you need, and I confirm the price before we start.
Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.
Bigger changes are quoted. You can stop with a month’s notice.
Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.
Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.
In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.
Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.
I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.
Prefer a form? Send your project here.
This site counts visits, so I can see which work gets read. Nothing here has your name on it.