This is my art direction and creative project management portfolio. Today I design bespoke websites.

Nomad Tanzania

Office branding across 13 spaces, told through more than 75 canvases.

Client

Nomad Tanzania

Sector

Tourism

Year

2024

Scope

Creative briefing, agency and vendor coordination, sign-off, production and installation, handover

Nomad Tanzania office branding rollout case study visual

Nomad Tanzania is a safari company with camps across some of Tanzania’s strongest wilderness areas. Its head office needed to feel like an extension of that world: intimate and premium without being loud.

The challenge

  • Carry the Nomad brand into the office itself, from the corridors to the boardroom.
  • Give each space a clear theme, tied to a specific camp and its experiences.
  • Bring in the Life Enhanced pillars: learning and growth, health and well-being, and conservation.
  • Keep Fathom aligned and protect production quality through to installation.
  • Hand over a complete, presentable pack at the end.

My approach

  • Mapped each space and the story it had to tell: first impressions, team identity and leadership.
  • Built a theme for each office from a Nomad camp, so the styling has meaning.
  • Curated and refined the imagery for consistent colour, tone and story in every space.
  • Turned the concept into clear direction for Fathom and managed the reviews to sign-off.
  • Checked the prints for scale, sharpness and finish before they went up.
  • Directed the installation, so the office reads as a single visual story.

The corridors

The office opens with Rowland’s smile and the line “Talent is everywhere. Opportunity isn’t.”, the reason Nomad uses its safaris to create opportunities. The corridors then give a clear overview of the company.

  • The mission, and the logo explained.
  • The values and the Life Enhanced pillars.
  • Employees’ rights and the HIV/AIDS policy.

All the camps

The sales team works beside every Nomad camp at once, grouped by region, with the wildlife found in each.

  • Northern, Western and Southern Tanzania.
  • The Expeditionary Walking Camp.
  • The wildlife of each region.

The camp offices

Each office takes its theme from a Nomad camp, so every department works inside a place guests can book.

Entamanu Ngorongoro

Camp operations

Stylish camp life on the edge of the Ngorongoro Crater.

Greystoke Mahale

Finance

The calm beauty and the adventure of the Mahale Mountains.

Kigelia Ruaha

The director’s office

Starry nights and bush adventures.

Chada Katavi

HR and compliance

A raw, close connection with the wild landscapes of Katavi.

Kuro Tarangire

New development

Elephants roaming freely, with a front-row seat to Tarangire’s wildlife.

Serengeti Safari Camp Serengeti

Client handling

Safari life with close wildlife encounters.

Expeditionary Walking Camp Serengeti, Ruaha and Ugalla

Camp operations and guide allocation

Nomad’s most adventurous offering: bush walks, lunch in the wild and campfires.

Lamai Main and Private Serengeti

The head of sales

The Serengeti’s rugged charm: a peaceful retreat with views and wildlife.

The result

The head office now feels like the camps it sells.

  • More than 75 canvasesDelivered and installed across 13 themed spaces.
  • An office that tells the storyCamps, experiences and brand values read clearly, with nobody needing to explain them.
  • The pillars on the wallsLife Enhanced lives in the office itself, beyond an internal document.
  • Pride inside, clarity for visitorsStaff and visitors meet the same Nomad story from the corridor to the boardroom.
  • A presentable handoverA finished, structured handover pack.
The Nomad Tanzania office branding.

“The concept was so fresh. It completely transformed our head office and finally made the space feel aligned with the new identity. It’s rare to find work this sharp that also meets the quality you'd expect for a global brand.”

Head of Marketing, Nomad UK

“The depth of experience in design and brand identity was obvious from day one. As a photographer, it’s a relief to see your work handled with that much care. A lot of time went into making sure the final output looked its best, which really improved the whole creative workflow.”

Contract Photographer & Filmmaker, Nomad Tanzania

Planning something like Nomad Tanzania?

Email me if your office or property needs to tell your brand’s story on its walls. I reply by email or WhatsApp.

Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.