This is my art direction and creative project management portfolio. Today I design bespoke websites.
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Seissense

A creator guide for a UK athleisure brand, so every reel looks and sounds like Seissense.

Client

Seissense

Sector

Lifestyle

Year

2025

Scope

UGC concepts, creator guidance, visual direction, calls to action and review standards

Athlete in a white vest crouching in a wide stretch, with the Seissense logo in white

Seissense is a UK athleisure brand built around movement, wellness and a quiet premium standard. Its content had to look controlled, clean and credible, with enough structure for different creators to film from without diluting the brand.

The challenge

  • Raw ideas mixed hooks, visuals and calls to action, so they were hard to use.
  • Different creators read the same idea in different ways.
  • The tone had to stay premium, clean and credible, never loud or trend-chasing.
  • Reviews needed to be faster, so each concept had to be easier to judge.

My approach

  • Rebuilt the idea bank into a repeatable format: hook, visual direction and call to action.
  • Grouped the concepts into product, educational, emotional and storytelling content.
  • Added creator guidance, so filming decisions had clear boundaries.
  • Turned the written system into deck pages collaborators can scan quickly.

The creator guide

Guidance pages that make the system usable in real filming conditions, beyond a spreadsheet.

  • How to use the guide.
  • The content types and categories.
  • Creator notes and an example of a finished concept.
Printed pages of the Seissense UGC Creative Direction Pack laid out at an angle

The deck

Deck pages that turn the written system into a quick visual reference for collaborators.

  • Each concept with its own title.
  • Hook ideas to open the video.
  • Notes on how to film it.
Laptop showing the Seissense Collab Creative Direction title slide with a crouching athlete
Laptop showing a Seissense UGC concept slide titled The PFAS-Free Health Stack
Laptop showing a Seissense UGC concept slide titled Shop by Fabric Stories

The reels

Two public reels that follow the direction: clean visuals, movement-led storytelling and clear product shots.

  • A movement-led product demo.
  • Quiet luxury, layering and warmth.
Seissense Instagram reel of a man in a cream high-neck sweatshirt and joggers
Seissense Instagram reel of a man running along a busy city street past a stone building

The result

Creator work became easier to brief, review and keep on brand.

  • A concept sheet ready to useA structured UGC concept sheet, delivered to the team.
  • Briefs creators can film fromRaw hooks and calls to action cleaned into a usable briefing format.
  • Clear expectationsVisual direction and creator notes show creators what the brand needs before they film.
  • Faster, fairer reviewsEvery idea follows the same structure, so reviews became less subjective.
Woman in rust activewear stretching her arms out on a beach, with the Seissense logo

“We had a lot of scattered ideas for our digital channels. They came in and built a system that actually works for us. Now we know exactly how to film, our hooks are consistent, and putting together a reel doesn't feel like a chore anymore.”

Marketing Manager, Seissense

Planning something like Seissense?

Send me a brief if your creator content needs clearer direction before production. I reply by email or WhatsApp.

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Hi, I'm Alan.

This site is my portfolio of art direction and creative project management. Today my main service is bespoke website design. Read the quick answers below, or tell me about your project on WhatsApp.

Quick answers

Bespoke website design is my main service today. I also take on:

  • Art direction for brand identity, logo, photo shoot and campaign projects
  • Creative project management, from the first brief to the final files
  • Care and updates for websites that are already live

A website planned and designed for your business only. We agree who it is for and what visitors should do, then every page is designed around your own words, photos and brand. Nothing is cut or cropped to fit a ready-made theme.

Every website is priced after a short brief, and I reply with your price within two business days. See the websites at alansuccess.com.

I set the look before anything is made: the references, the colours, the type and how the photos should feel. I direct brand identity and logo projects, photo shoots and campaigns. I write the brief, choose the designers and photographers, and review their work until you sign off.

For the Rivertrees festive season, I set the Emerald Green theme and directed the shoot with Sky Studios. See the project.

I turn your ideas into one clear brief, choose the right studio or designer, and run every review until sign-off. The work can be a rebrand, a brand rollout across menus, signs and documents, or marketing materials such as brochures, posters, ads and social media content.

You deal with one person, so you don’t have to follow every detail yourself. For Lairs Camps, I wrote the brief for Yöy Agency and managed the work through to handover. See the project.

Planet Lodges, ADINA Lodges, Good Earth Tours, the British School of Zanzibar, Nomad Tanzania, Rivertrees Country Inn, Lairs Camps, Love Boo and Seissense.

See every project

Yes, including websites someone else built:

  • A redesign, or new versions of the pages that are not working
  • Tunza Website Care every month
  • A paid website review: a written list of what to fix first
  • Copy polish, or new copy for your pages
  • An email signature, a Google Business Profile, analytics or an email signup

Send me the link and what you need, and I confirm the price before we start.

Tunza Website Care, each month: about 30 minutes of small changes, updates with a backup first, a security check, a test message through your form, broken links fixed and a visitor report from Google.

Bigger changes are quoted. You can stop with a month’s notice.

Every website is priced after a short brief, because the price depends on your pages, your content and where your business is.

Art direction and creative project management are quoted after I read your brief, because each project is a different size. Your budget sets the scope, and your written quote confirms the price and dates before anything is booked.

In Tanzania. I work with brands across East Africa and with clients in the UK, Europe, Dubai and the USA. Every meeting is online, on WhatsApp, Zoom or Google Meet, so we don’t need to meet in person.

Send me a WhatsApp with what you need, your budget and your date, or use the form here. For a website, you can also send your brief at alansuccess.com, and I reply with your price within two business days.

I take on a few projects at a time, so the sooner you write, the more start dates you can choose from.

WhatsApp me your project

Prefer a form? Send your project here.