strategy@theascend.net

Seissense UGC creative direction system

Client
Seissense
Design
Internal
Expertise
UGC Creative Direction, Creator Briefing
Year
2025
Seissense UGC creative direction case study visual
A creator-ready UGC and Reels system that turned unstructured ideas into clear concepts with hooks, visual direction, and CTAs, packaged in a format creators can film from and teams can review quickly.

Context

Seissense is a UK-based athleisure brand built around movement, wellness, and a quiet premium standard. The content needed to feel controlled, clean, and credible, with enough structure for different creators to work from without diluting the brand. The work turned a loose idea bank into a clearer UGC direction system.

Scope: UGC concept structure; creator guidance; visual direction; CTA logic; review standards.

Challenge

  • Raw ideas were hard to use because hooks, visuals, and CTAs were mixed together.
  • Different creators could interpret the same idea in different ways.
  • The tone needed to stay premium, clean, and credible, not loud or trend-chasing.
  • Review needed to be faster because each concept had to be easier to judge.

Approach

  • Rebuilt the idea bank into one repeatable concept format: hook, visual direction, and CTA.
  • Grouped concepts into content types such as product, educational, emotional, and storytelling.
  • Added creator guidance so filming decisions had clearer boundaries.
  • Turned the written system into deck pages that collaborators could scan quickly.

Visuals I

Creator guidance pages that make the system usable in real filming conditions, not just on a spreadsheet.
Visuals: Creative direction pack; how-to-use pages; content types; categories; creator notes; example concept formatting

Seissense creative direction system case study image

We had a lot of scattered ideas for our digital channels. They came in and built a system that actually works for us. Now we know exactly how to film, our hooks are consistent, and putting together a reel doesn't feel like a chore anymore.

Marketing Manager
Seissense

Visuals II

Deck pages that translate the written system into a fast visual reference for collaborators.
Visuals: Canva deck snippet; concept title; hook ideas; execution guidance

Seissense UGC creative direction case study visual
Seissense UGC creative direction case study visual
Seissense creative direction review document case study visual

Visuals III

Public execution examples that match the direction style: clean visuals, movement-led storytelling, and product clarity.
Visuals: Reel sample 1 (movement-led demo); Reel sample 2 (quiet luxury layering and warmth)

Seissense UGC creative direction case study visual
Seissense UGC creative direction case study visual

Outcome

The direction system made creator work easier to brief, review, and keep on brand.

  • Structured UGC concept sheet delivered.
  • Raw hooks and CTAs cleaned into a usable briefing format.
  • Visual direction and creator notes made expectations clearer.
  • Review became less subjective because each idea had a consistent structure.

Send a brief if your creator content needs clearer direction before production: strategy@theascend.net.