Love Boo relaunch strategy and campaign operations

Client

Love Boo UK

Design

Internal

Expertise

Brand Operations, Relaunch Planning

Year

2025

Context

Love Boo is a UK family-care brand creating natural skincare and haircare for mums, babies, and families. After a period of heavy branding and marketing output, campaign assets were spread across folders, file names were inconsistent, and the relaunch plan needed a clearer weekly structure. The work focused on making the campaign easier to run, review, and sustain across social, email, and web.

Scope: asset library logic; version control; campaign roadmap; content direction; quality control.

Challenge

Files were hard to find, trust, and reuse, which slowed everyday campaign work.
The relaunch needed to rebuild brand presence without sounding forced or sales-led.
Weekly themes, channels, offers, testing, and reporting needed one plan the team could follow.
The tone had to stay warm and parent-first while still supporting product visibility.

Approach

Rebuilt the asset library with folder structure, naming rules, and version logic.
Structured a four-week relaunch around re-introduction, care routines, community prompts, and continuation.
Matched each week to content themes, channels, CTA logic, and reporting checks.
Audited the checked rollout window to see whether the plan was being used in real content.

Visuals I

Folder structure and naming rules that turn scattered campaign assets into a system teams can maintain and reuse.
Visuals: Folder structure overview; naming logic; final internal placement path

Visuals II

Campaign plan preview in presentation format, ready for marketing review and internal rollout without rework.
Visuals: Campaign plan slides; week-by-week structure; channel direction; CTA logic; testing and KPI overview

Our brand assets were everywhere, which was completely stalling our relaunch. They stepped in, managed the entire library, and then developed for us a clear four-week marketing plan. We knew exactly what to post and when, which made the whole relaunch actually happen.

Marketing Manager

LoveBoo

Visuals III

Week 1 (Hello Love Boo)
Re-introduction week, resetting the brand story and tone so the relaunch starts with trust and warmth before any heavier product focus.
Visuals: Brand story re-introduction; “by mums, for mums” positioning

Week 2 (The Joy of Care)
Product-and-routine week, bringing hero ranges back into view through everyday care rituals, with clear safety and ingredient reassurance.
Visuals: Hero products in use; routine-led care messaging

Week 3 (Share the Love)
Community week, shifting from brand-led content to relatable, shareable “real life” moments designed to prompt comments, tags, and saves.
Visuals: Real-life family moments; UGC-style prompts and reactions

Week 4 (Thank You and Continue the Care)
Continuation week, closing with gratitude and rolling into bundles and repeat purchase cues that feel helpful, not forced.
Visuals: Bundle and gifting framing; thank-you and continuation messageCommunity week, shifting from brand-led content to relatable, shareable “real life” moments designed to prompt comments, tags, and saves.

Outcome

The relaunch became easier to manage because the plan and file system gave the team one place to work from.

Asset library reset for daily campaign use.
Four-week campaign plan delivered for social, email, and web.
Content categories stayed aligned with the plan across the checked rollout window.
Bundling, brand story, and routine-led content had a clearer structure for later use.

Send a brief if your relaunch needs cleaner campaign direction and asset control: strategy@theascend.net.

strategy@theascend.net